Sales Training Hong Kong
Practical workshops and sales keynotes on value selling, story selling, and stakeholder mastery for B2B sales and client-facing teams.
Based in Hong Kong. Former Chief Commercial Officer. Request the 1-page Sales Training Syllabus PDF →
Akash Karia delivers corporate sales training in Hong Kong for B2B sales teams, relationship managers, and client-facing advisors who want to pitch with clarity, defend their fees, and win high-value business.
Trusted in Hong Kong & APAC by AIA Citi J.P. Morgan Sun Life FWD EY TikTok Sony Pictures
Who is this for?
Hong Kong B2B sales teams, commercial leaders, and “non-sales” advisors. Ideal as specialised sales training for bankers and relationship managers, or sales training for managers, partners, directors, and technical specialists who need to win clients without feeling pushy.
What your team gets
A hands-on sales training workshop (40% training, 60% live practice on your real deals), a multi-session B2B sales course or sales training academy, or a high-energy sales kickoff keynote in Hong Kong and across Asia-Pacific.
Why book Akash?
Former Chief Commercial Officer. Creator of a storytelling framework taught at Harvard Business School. Measured lifts of +54% in pitching skills and +47% in stakeholder tailoring with APAC teams.
Sales Training Programmes
Choose from three core sales training programmes, or request a custom curriculum built around your pipeline. Sessions are available as a standalone workshop, a multi-session sales academy, or a 60 to 90-minute sales kickoff keynote.
For B2B sales and commercial teams
When buyers compare multiple vendors, the team that frames value clearest wins. Your people learn how to open a pitch so senior decision-makers lean in, shift conversations from price to business return, navigate sales negotiation and fee pushback calmly, and ask for the business with confidence.
I have delivered Pitch Mastery for TikTok’s B2B sales teams across eight Asia-Pacific markets. Every session scored 4.8 or higher out of 5, with a 53.3% jump in pitching confidence.
Format: 40% teaching, 60% live practice. Participants refine their sales training presentation and live client pitch with peers, record themselves, and receive immediate coaching in the room.
Value-based selling Persuasive pitching Sales negotiation Handling objections
For teams pitching complex data or services
Most sales decks are packed with charts, product specs, and company credentials that clients forget five minutes after the meeting ends. Sound familiar?
In this programme, your sales team learns my 3-part business storytelling structure (now taught at Harvard Business School) to turn dry data and case studies into stories that make clients want to buy.
Delivered for Sony Pictures in Hong Kong (who booked four follow-up workshops across APAC), AIA, Citi, and Mars Wrigley.
Every participant leaves with a ready-to-use client and personal brand story for sales, plus a repeatable storytelling structure for pairing data with narrative so that they build trust, overcome objections and close more deals.
Story selling Data storytelling Defending premium fees Executive presence
For partners, directors, and account teams
In banking, insurance, accounting, legal, and tech firms, your highest earners often don’t have “sales” in their title. (It’s usually “business development”, though – let’s be honest – it’s sales).
Whether you need tailored sales training for bankers and wealth advisors or consultative sales training for employees in technical and advisory roles, this programme strengthens key account management and shows your people how to move from order-taker to trusted advisor through smart diagnostic questions.
Delivered for directors and client-facing leaders at EY, J.P. Morgan, Gucci, and Baker Tilly (rated 9.03 out of 10).
Your team learns how to map hidden decision-makers, surface unspoken objections early, and grow existing accounts into larger engagements.
Consultative selling Stakeholder mapping Key account management Trusted advisor
For sales kickoffs, offsites, and academies
Want to combine modules from all three programmes, or need a high-energy keynote for your annual sales kickoff in Hong Kong? Tell me what your team sells, who they sell to, and where deals are stalling. I will build the training around your real client scenarios.
For broader conference sessions, see my Hong Kong motivational keynotes, communication keynotes, insurance keynotes, public speaking training in Hong Kong, and guide to keynote speakers in Hong Kong.
Sales kickoff keynote Half-day or full-day workshop Multi-session cohort
Before I became a global sales trainer and keynote speaker, I was a Chief Commercial Officer. I led a sales and marketing team that won two KPMG awards as one of the fastest-growing mid-sized firms in the region.
I know what it feels like to carry a revenue target, sit across from a skeptical procurement team, and need your people to close deals without discounting your fees.
Hong Kong is home. Here and across Asia-Pacific, I have trained teams at AIA, Citi, Sun Life, FWD, EY, Sony Pictures, TikTok (ByteDance), The Trade Desk, and The University of Hong Kong.
I have written 12 best-selling books on persuasion, influence, and storytelling (translated into 6 languages), and my business story-selling framework is taught at Harvard Business School. I would love to explore how we can help your sales team build more trust, close bigger deals, and build lasting client relationships.
+54%
measured lift in pitching energy and confidence after training
5.0/5.0
satisfaction & relevance score with TikTok APAC sales teams
Top 10
communication experts in the world, Global Gurus 2025
12
bestselling books on persuasion, storytelling, and influence
Tell me your dates, and how I can help. I will come back with a tailored outline and let you know my availability.
In Hong Kong, your buyers are well-informed, short on time, and comparing multiple options before they even speak to you (like you are doing right here).
When your team relies only on technical credentials, product specs, or relationship history, conversations quickly turn into price negotiations.
Or worse: the client smiles, says “email us a proposal,” and you never hear from them again.
I help your team lead the client conversation (instead of just passively taking orders), uncover what actually drives the client decision, and communicate value so clearly that choosing you feels like the obvious move.
When I speak with commercial leaders, managing partners, and sales directors in Hong Kong, across banking, insurance, professional services, and technology, three issues come up again and again.
Technical experts and account managers often answer the client’s literal request and stop there. We train your team to be politely intrusive: asking diagnostic questions before giving answers, challenging flawed assumptions, and guiding clients to larger, better solutions.
When a sales pitch is 30 slides of features or credentials, buyers compare you on price. Why? Because you have failed to differentiate yourself from everyone else. In my sales training, I help you team discover how to sell value via storytelling so that you can sell larger solutions at premium prices.
Your biggest competitor in Hong Kong isn’t another business. It’s client indecision. Most deals are lost to the client just deciding that there’s not enough need or urgency to purchase from anyone. To solve for this, your team learns my favorite 0-to-10 diagnostic close. This simple closing technique helps immediately surface hidden resistance so that you can advance the deal forward.
Before & After Data
We measured participants across three core selling dimensions before and after the training (on a 1-to-10 scale). Every participant in the room improved their baseline score across all three areas.
Dimension 01 · Pitch Mastery
Self-rated intentionality and authority when pitching services to clients (1 to 10 scale).
Dimension 02 · Stakeholder Mastery
Confidence in adapting the pitch to different decision-makers’ priorities and concerns.
Dimension 03 · Story Selling
Confidence in structuring and telling compelling stories about problems solved for clients.
What your team will practise
Every sales training workshop and keynote I run is built on a practical sales training framework: three repeatable habits your team can use in their very next client meeting.
1
Structuring a pitch around a real client problem moves the buyer’s attention to business impact and return on investment.
Your team practises the 3-part business story structure (Character, Conflict, Cure), turning dry case studies and ROI data into memorable narratives and framing fees and scope around the cost of the client’s problem.
2
The strongest sales conversations start with diagnosis. By building the ‘trust bank’ early, your team helps clients spot their own blind spots before you ever present a slide.
Participants practise asking smart sales qualification and diagnostic questions before offering solutions, mapping the stakeholder landscape to find who really decides, and creating “aha” moments that position your firm as the expert.
3
Most deals aren’t lost to a competitor; they are lost to indecision. We give your team calm, non-pushy ways to test commitment and handle tough questions on the spot.
Your people practise using the 0-to-10 scale to uncover hidden resistance in real time, answering tough fee and scope pushback clearly under pressure, and expanding current client accounts into multi-year partnerships.
Value Story + Smart Questions + Confident Close
=
Bigger deals, closed faster
9.45/10
average session rating from full-cohort directors and partners at Baker Tilly’s client-facing sales training
01
As a former Chief Commercial Officer, I led a multi-million-dollar tech sales and marketing team that won two KPMG awards for fastest growth in the country. I understand the realities of running a business. Everything I teach has been tested in real commercial deals…but on my business, as well as in client businesses like yours.
02
Nobody learns to sell by staring at 150 slides and learning more “theory”. Instead,iIn my workshops, we spend 30% of the time teaching, and 70% on live practice. Your people pitch their actual services, record themselves on their phones, and get immediate, practical coaching in the room. The result? People actually apply what they learn, and make real behavioral shifts.
03
Many of my clients in Hong Kong and APAC are partners, directors, bankers, insurers, engineers, and consultants who hate traditional “hard-sell” tactics. My consultative approach gives them ethical, psychology-backed tools they actually feel proud to use. They get the tools to develop the business, without having to resort to any hard-selling tactics (which don’t work anyway).
04
I hold an MSc in Organizational Psychology (Birkbeck, University of London). I have independently spent 15 years studying how buyers make decisions under uncertainty. Your team learns the psychology of why clients hesitate and what makes them say yes.
05
Sony Pictures hired me in Hong Kong and brought me back four more times across APAC. TikTok rated my sales and pitching sessions 5.0 out of 5.0 across three APAC markets (and 4.97/5.0 in a fourth). Clients rebook because the tools stick.
06
Because I am based in Hong Kong, there are no flights or hotel costs to add for local workshops or Hong Kong motivational keynotes. I also travel regularly to Macau, Shenzhen, the Greater Bay Area, Singapore, Kuala Lumpur, Manila, Sydney, and Dubai.
“Technical excellence alone won’t carry us anymore. We need stronger presence, better storytelling, and deeper client relationships, not just once-a-year touchpoints, but true partnership. Huge thanks to Akash Karia for showing us how to close bigger deals faster through story and confidence.”
Andrew Heng, Group Managing Partner, Baker Tilly
“
The most engaging and entertaining session I’ve probably ever attended. This one gave me by far the best tools and energy to take back to my day-to-day. Dynamic, relevant and directly useful for our business.
Tim Harriss, VP Marketing & Account Management, Sony Pictures Entertainment
“
Akash is one of the best speakers we’ve ever hired… Energetic, very interactive and exactly what we needed.
Jaime Lim
Director, Internal Communications & Change, FWD Hong Kong
“
Akash captivated and electrified our audience, delivering an exceptionally invigorating session with high audience engagement. 100% of respondents enthusiastically stated that they would recommend this program to others.
Maryam Hejazinia
HKU Careers Office, The University of Hong Kong
“
As a neurodivergent individual, I find it hard to connect with speakers and often lose concentration, but Akash had me fully engaged!
Anisha Johal
EY
Tell me your dates, your audience, and what your team sells. I will send you a tailored workshop or keynote proposal.
At a glance
| Training type | Sales training Hong Kong (corporate B2B sales training, value selling, story selling, sales negotiation & key account management) |
| Sales training objectives | Defending premium fees without discounting, shortening complex B2B sales cycles, improving pitch conversion, and expanding key accounts |
| Also booked as | Sales keynote speaker & motivational speaker in Hong Kong for kickoffs (SKOs) and client conferences |
| Based in | Hong Kong (no flights or hotel costs for local sessions) |
| Core programmes | Pitch Mastery; Story Selling; Consultative Selling & Key Account Growth |
| Formats | In person, hybrid, or virtual. Keynotes (60 to 90 mins), half-day sales training workshops (2 to 3 hours), full-day masterclasses, or a multi-session B2B sales course / sales training academy |
| Audience | B2B sales teams, bankers & relationship managers, commercial managers, and client-facing partners/directors (groups of 7 to 500+) |
| Methodology | Practical sales training framework (30% structured tools, 70% live pitching practice, video playback, and real-time coaching) |
| Language | English (Cantonese or Mandarin supported via simultaneous interpretation) |
| Travel | Hong Kong, Macau, Shenzhen, the Greater Bay Area, and across Asia-Pacific |
Most sales training is forgotten within a week because people never practise it on their actual accounts. We design every engagement around real-world follow-through:
Need to share an outline with your leadership team? Request the 1-page Hong Kong Sales Training Syllabus (PDF) here →
I have delivered sessions at corporate offices and venues across Hong Kong for clients including The Trade Desk (Hysan Place, Causeway Bay), Sony Pictures (CityPlaza, Taikoo Shing), Ernst & Young (CITIC Tower, Admiralty), and The University of Hong Kong (Pok Fu Lam).
I can run your session in your own boardroom, hotel ballrooms, or conference venues across Central, Admiralty, Wan Chai (HKCEC), Causeway Bay, Quarry Bay, Kowloon East, Tsim Sha Tsui, Cyberport, Hong Kong Science Park, Lantau, and the New Territories. I also travel for regional sales kickoffs in Macau, Shenzhen, Singapore, Kuala Lumpur, Manila, Bangkok, and across Asia-Pacific.
1
Share your target date, group size, and where deals are stalling right now.
2
We jump on a call to discuss your sales cycle, fee structure, and buyer objections, then I tailor the exercises around your actual accounts.
3
An energetic, practice-heavy workshop or sales keynote (in person, hybrid, or virtual) where your team builds and tests their pitches live.
4
We measure before-and-after skill lifts and can add follow-up virtual coaching sessions so the habits translate into closed revenue.
“
We hired Akash for our Asia-Pacific, European, and North American sales meetings and he was a big hit! His session was exactly what we needed. I highly recommend his programs; our team could not get enough!
Kevin Kelly
President, Stampede Global
“
Akash truly engaged our team and gave us ready-to-use tools and tips. Delivered true value and insights to our executive team. Highly recommended.
Marco Bizzarri
President & Global CEO, Gucci
“
Sales meetings can be rough, especially when they are several days long, but Akash came into ours 2 years in a row and refocused and re-energized us! I have adopted his suggestions with great success.
Mark Coxon
Milestone
“
Provided real value! Still continue to get positive messages from the conference. People actually changed what they do.
David Cipullo
Group Management Board & VP Brands360, Infront Sports & Media AG
“
One of THE best trainings I’ve had. It really moves you further with your communication skills.
Lucas Miescicki
Market Logistics Director, Mars Wrigley Confectionery
“
Over my 20+ year career, I’ve attended dozens of communication sessions, and Akash’s has been the best. The techniques he taught me transformed me into being able to deliver effective, compelling messages to our leaders.
Chad Waraksa
Bristol Myers Squibb
Akash Karia runs three core B2B sales training programmes in Hong Kong: Pitch & Value Selling Mastery (closing bigger deals and defending premium fees), Story Selling (turning financial data, technical specs, and case studies into persuasive client stories), and Stakeholder & Consultative Selling Mastery (helping relationship managers, partners, and advisors lead client conversations and grow existing accounts). Programmes can be delivered as a 2 to 3-hour workshop, a full-day masterclass, a multi-session sales academy, or a 60 to 90-minute sales kickoff keynote.
Yes. Many of Akash’s clients in Hong Kong and Asia-Pacific are accounting and law firm partners, wealth and relationship managers, insurance advisors, and technical specialists who need to bring in business without sounding pushy. They learn consultative questioning, how to build the ‘trust bank’ before making a recommendation, and how to use client stories so buyers see the value for themselves.
Workshops are built on a 40/60 split: 40% practical frameworks and 60% live application on your team’s real accounts. Participants craft a pitch or client story for an active deal, deliver it to peers, record a 90-second video on their phones to spot their own habits, practice diagnostic questioning and the 0-to-10 closing scale, and receive immediate coaching in the room.
In a recent APAC corporate value-selling programme measured before and after training, participants achieved a 54% lift in pitching energy and confidence (from 5.07 to 7.81 out of 10), a 47% lift in stakeholder tailoring confidence (from 5.00 to 7.35 out of 10), and a 47% lift in story-selling confidence (from 4.93 to 7.25 out of 10). Across four Asia-Pacific markets with TikTok’s B2B sales teams, Akash’s sessions scored 5.0/5.0 in three markets and 4.97/5.0 in the fourth, with a 53.3% confidence lift across key selling skills.
Yes. Before your session, Akash holds a discovery call with your leadership team (and can run a short pre-session survey with participants) to understand what you sell, your average deal cycle, who sits on the buying committee, and the exact price or scope objections your team hears. Every exercise and roleplay in the room is built around those real scenarios.
You can book a 60 to 90-minute interactive keynote for a sales kickoff (SKO) or town hall, a 2 to 3-hour half-day workshop, a 1 to 2-day intensive masterclass, or a series of 60 to 90-minute virtual cohorts spread over several weeks. All formats are available in person in Hong Kong, hybrid, or fully online across Asia-Pacific.
For intensive workshops with individual video playback and live pitch coaching, groups of 7 to 35 participants work best (or we can run multiple cohorts). For interactive sales kickoff keynotes and half-day masterclasses with table-group exercises, Akash works with rooms from 30 to more than 1,000 people.
No. Akash Karia is based in Hong Kong, so there are no flights or hotel accommodation costs for events held anywhere in Hong Kong. He is also available for regional sales conferences and workshops in Macau, Shenzhen, the Greater Bay Area, Singapore, Malaysia, the Philippines, Australia, and the Middle East.
Akash delivers his sales training and keynotes in clear, international business English. For mixed-language audiences across Greater China, he has worked smoothly with simultaneous and consecutive interpreters in Cantonese and Mandarin, pacing the exercises so everyone in the room can take part.
When comparing corporate sales training companies in Hong Kong, evaluate four things: (1) Real commercial leadership: has the facilitator actually led a B2B sales team and carried a revenue target, or are they teaching textbook theory? (2) Live deal application: does the workshop dedicate at least 60% of the time to practising on your active accounts rather than generic roleplays? (3) Clear sales training objectives and measurement: do they benchmark before-and-after skill lifts across pitching, stakeholder tailoring, and storytelling? (4) Local Hong Kong & APAC context: have they trained corporate teams, bankers, and partners in Hong Kong without charging international flight and hotel markups? Akash Karia covers all four on a pre-booking discovery call.
Book at least 2 to 3 weeks before your training date so there is time for the discovery call and pre-session tailoring. Q1 and Q3 sales kickoff dates fill up several months ahead, so reach out as soon as you have a target week in mind.
Tell me your target date, who will be in the room, and what your team is selling. I will come back with a tailored programme outline and availability.
Prefer email? akash@akashkaria.com
Trusted by teams at AIA, Citi, J.P. Morgan, Sun Life, FWD, EY, TikTok, Sony Pictures, and HKU
