Facebook CHANGES! They plan to ruin your reach AGAIN (but I have 3 ways to fix it)
So, the New York Times just reported that Facebook intends to change their algorithm… AGAIN. This time Facebook plans to emphasize updates from friends and family over other things like “business pages.”
And I have a HUGE smile on my face.
Over the next few days people will complain about their decision. Especially when they see their traffic and reach disappear over night. And if you rely heavily on your Facebook page, I would be PETRIFIED.
But me? I didn’t even break a sweat. You know why? I put all my effort into building my blog and email list. And that’s it.
Yes, I have a Facebook page. A pretty popular one at that. So, will the change hurt?
Sure, maybe a little. But I don’t rely on my Facebook page.
You see, when I think about growing my business online, I believe people should focus on building assets they own… assets like their blog… their email list… their real-life connections… their business partnerships… and things like that…
…because no one can ever take that from you.
If you use one email provider to deliver your email, and they piss you off, you can export your email list and go to a new provider. If you you create content day in and day out for a platform like Facebook, and Facebook changes their algorithm, you’re screwed. But if you create it on your own blog and turn your blog into a destination for people… no one can take that from you either.
The question is, how can you build a popular blog and email list WITHOUT something like Facebook?
Tip #1: Yes, design is king in the first few seconds, but content will become even more important than ever.
I’ll explain why, too.
As the New York Times explains, these changes “”will have less of an impact, however, if most of a publisher’s traffic comes from individual users sharing and commenting on their stories and videos.”
Meaning, if you already have an audience of people who love your content, and WANT TO SHARE IT, your traffic will do just fine.
So, if you create a great piece of content, email your email list, and they like it enough to share it, you’ll still get plenty of social traffic.
And that’s good news.
However, you’ll still need that initial bump in traffic to “generate” the shares. If you’re relying on your Facebook page to create that “initial” bump, you likely won’t get that as much anymore. However, if you have an email list, you’ll be JUST FINE.
Tip #2: You’ll need to DOUBLE DOWN on building your email list
Look, I’ve said this for years, but I’ll say it again: if you’re not building your email list, you’re an idiot. I even filmed a video all about it right here:
This email list will become more important than ever. Especially if you want to distribute your content with hopes of that content gaining shares. Facebook won’t send you the traffic, but if you can get your existing people to share, they can. So you’re set.
Now you might think, “Well, I’ll just rely on some other social media platform.” But don’t do that. How many times do people need to learn their lesson the hard way? BUILD YOUR EMAIL LIST.